Blogging as a strategic communication tool

The Blog Event.

Blogging is "the" event, it is "the" main event in strategic communications for businesses right now. Business needs to develop good relationships with customers, needs to be presenting and exchanging helpful information with customers, and speak the language of customers to achieve its goals i.e. increased market share and positive branding.
Blogging  offers a 2 way dimension to the traditional B2C relationship and this is the type of interaction customers respond to. 



It is this breaking down of barriers and creation of conversation between business and customer that allows ease and humanization of the business, while keeping the business in touch with  customer needs and enforces the business to  remain customer focused, always remember that,          
"Costumer is King."

                              

Developing a business blog is not an easy , quick fix it requires time and thought to establish the target audience and the tone that suits best. For some small businesses the blog is a cheaper more accessible tool than a full blown website, that can be costly.



There is lots of websites, video and information available to demonstrate the importance and "how to" of business blogs, mainly the message is to take time to establish your target audience, and your message, then remain true to your decision.
Be consistent, this may seem obvious but it could be easy to side track and that may cost you your followers (customers)
Write with focus and purpose, convey your message helpfully, customers don't want to be preached to.
Emphasise that your blog is a 2 way process, encourage comments, ask for involvement,and reply or comment back.
Keep it informal,keep it lively,  keep it relevant and a business blog will enhance your business. It will help develop  trust in the product or brand, it will generate publicity and raise company profile.






Blogging is only a tool and is only as effective as how it is used,remember to update regularly, tell stories, praise and comment on other blogs,offer relevant links to the followers,.make it keyword rich, it will present higher on SEO, make it entertaining, include video or audio clips, suggest podcast, ask for feedback.




Blogging does enhance your business, take a look at some statistics