Ubiquitous

Ubiquitous, what a wonderful word ! I would never get a chance to use this word but for talking about ebusiness. That is what ebusiness is, it is everywhere, always accessible by both businesses and costumers on a global basis, so it has ubiquity.
This ubiquity is one of the opportunities or benefits of ebusinesses;  available everywhere, access to customers at home,at their desk,on the train, and even more as we move into mobile commerce era (mcommerce).

With no geographical or traditional barriers  these businesses operate in a marketspace as opposed to the traditional marketplace, that actually have a physical presence..Alongside these advantages ebusiness has global reach, the marketspace is as big as online users make it, no longer the local, regional, religious or cultural barriers that once prevented business growth.

These advantages are made possible through the universal standard that exists to access the World Wide Web, this just means that all computers connected to the internet can communicate.







What would be the point in this communication if not for the richness offered on the internet, technology has enabled the use of video, audio, pictures and interaction to ebusinesses.

It is this richness that attracts customer/viewers to your eshop or website and keeps them coming back. Richness has also drawn traditional businesses to become join the ebusiness space.  It is well known that it is difficult to replicate the face-to-face experience, the personal touch and the interaction costumers get from dealing in person with a business, but, with the level of interactivity and 2 way relationships  and information density  available online the opportunity to offer a positive experience gets closer to the "real" experience.

the reasons business are successful online can also be considered to be the drivers that make it foolish not to involved in ebusiness. Reduced costs in sales, purchasing,operating, dispatching, mean the savings can, for ebusiness, be spelled, PROFIT.
Online presence encourages competitiveness, it improves products offered,boosts awareness of competitor developments and encourages ebusiness to strive to protect marketshare..Administrative costs are reduced and with the use of Electronic data interchange and Costumer Relationship Management software the efficiency  and personality of the business is enhanced.

It is mainly things outside the business control that cause problems and challenges, poor service provider can cause your website to crash with a lot of traffic or just not open at all. ebusinesses have to be aware of hackers and develop security that the customers will trust,they also have a responsibility to take care of customers information so secure payments and information channels are vital.

ebusiness does refer to businesses operating on the internet and using digitally enabled transactions, but by its unique nature, its rich and powerful impact that ebusiness is the go business model of the era.